Which works better: $3 vs $2.99?

Question

Marketing

Does the same topic work in Internet payments as in stores, where when people see 1299 rubles, then it is much easier for them to say goodbye to this money than to 1300 rubles?
Now I want to put a price on the service, and now I think: $3 or $2.99? :)

Answer 1

Well, damn it, how small are you to do the crossed out price of $ 10 and then already $ 2.99

Answer 2

It's probably worth doing an A/B study, some days (or half of the users) bet $2.99, some $3. because here you need to take into account the fact that your audience may not be led to this move. And in general, I admit that now everyone uses this move out of inertia, without thinking about how well it works, and it may not work as well as before.
Either way, you can bet $2.99 ​​without any worries. it won't get any worse. But it would just be interesting to check.

Answer 3

Usually, when you are walking around the mall with your girlfriend/wife, and she suddenly remembers shoes that cost 1200, when you run into this store, you suddenly find out that it costs 1299, it’s just that your brain rounded, it won’t remember the whole figure, but leave because it’s more expensive 99 rubles is also not a hunt, it’s not in vain that we spent so much time traveling to the store.

Answer 4

I don't know about research, but if 90% of companies use it, maybe it works.

Answer 5

I read the article for a long time (unfortunately I can’t find it now), so they decided to check what works better. And it turned out that although people understand that 2.99 is 3, the conversion of 2.99 turned out to be twice as high! Besides, people outside love big sums (also from that article). That is, they will take more willingly for 5240 than for 5000. This creates the illusion that the price of the goods was not taken from the ceiling, but was calculated according to some kind of pricing model. But as Vladimir Proskurin rightly noted , you need to test these hypotheses in your particular case!

Answer 6

99% of the herd will benefit from 2.99

Answer 7

By applying this common marketing ploy, you convince a person of the honesty of the transaction and, corresponding to the price, the quality of the product. In this case, the demand is in greater progression than the loss of 1 cent from each product.

Answer 8

Everything is much more complicated...
https://habr.com/ru/company/friifond/blog/291032/
A lot depends on the product, its value and prestige.