Which site is more likely to rank - highly specialized or with a large number of pages?

Natalia2015-09-16 13:57:34

Google

Natalia, 2015-09-16 13:57:34

Good afternoon. The question is - suppose I have 2 online stores. And they are spherically optimized in a vacuum in exactly the same way. On one there are several thousand goods of different subjects. On the second, only narrow niche products. Given that everything else is the same - does a highly specialized site have a chance to get higher in the search results for a request, because in the entire content array of this site this request has a larger percentage? Or does Yandex and Google not care about the percentage of the request in the total content of the site, but only on a specific page?
Ps I decided to clarify my question - I am now deciding whether to launch one large store or several separate sites with a narrow specialization - despite the fact that all optimization work will be carried out in the same way

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7 answer(s)

WebDiez, 2015-09-16
@webdiez

Search engines are more interested in the citation of the source, and not its fullness ...

Puma Thailand, 2015-09-16
@opium

the percentage is not important
, that is, you can’t take it out purely on this,
if, say, there are several external links to a large store, but yours is not, then you will not be higher than it in the search results

Evgeny Perin, 2015-09-16
@seoperin

I don’t know where the other commenters get the information from, but the site that covers its subject more widely (more landing pages) will be ahead. Other things being equal, of course.

Viverov, 2015-09-16
@Viverov

Factors 2.
First page factors, second site factors.
Those who write that a site with a large number of pages assume that static weight (linking) and anchor weight (quick logarithmic weight saturation, false assumption) will help the page fly to the top. Partly true.
BUT the main criterion for SERP quality is relevance to a query, and the factors that determine the relevance of issuing a query are about 1000 (an assumption from publications, the figure can be any, because simple combinations of parameters can increase the number)
In fact, there is no exact answer. As a hypothesis, a narrow site (but narrowness is checked by semantic accuracy and belonging of texts in a single dictionary of terms)

Nathan, 2015-09-16
Nathan

Natalia , there are many factors that influence and need to be taken into account, but conditionally, according to your situation, it may be more profitable to make one store. Ceteris paribus, narrow specialization and a smaller range of tangible advantages in the issuance will not give, in comparison with competitors with a large coverage.

Nikita Tarasov, 2015-10-06
@tarasnick1

You need to look at the results for the queries you are going to advance - based on the analysis of the results, it will be possible to draw conclusions

aleksey_komyakov, 2015-01-02
@aleksey_komyakov

1 specialized site is better than "all in one" in terms of promotion costs...
As an example, I have more than 1000 types of products and I spend about 300,000 per month on promotion, but if I broke them into 9 separate sites, I spent would be about 200,000. But I have a brand in the region and therefore I spend a large amount to get more (about 30% of requests per day for my brand)