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Sergey Semenov2017-08-07 10:44:26
Search Engine Optimization
Sergey Semenov, 2017-08-07 10:44:26

Which service can be used to test a site for SEO suitability?

On which service can I test a site for SEO suitability? In general, I want to check the company that promotes the site.

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Maxim Timofeev, 2017-08-07
@semenovstyle

SEO is a complex thing and it is extremely difficult to unambiguously evaluate the effectiveness, especially in short time periods.
Many "SEO specialists" use it. Some sincerely believe that they are doing the right thing, while achieving dubious results. A number of companies act even more beautifully: they select low-frequency queries and bring them to the top, but at the same time, the commercial benefit of being in the top for these queries is almost zero. And the reports look great. So the probability that you pay for air is very high.
Services will not help to determine this, they will help more precisely, but only to a specialist, you will just see the numbers. And it is necessary to draw conclusions on the basis of these figures.
What to do? If the budget is large, hire an outside specialist who will evaluate the effectiveness. If the budget is small, do not do SEO at all, since it is not possible to achieve commercially tangible results with a small budget. As an option - look in the direction of contextual advertising, smm, etc., where the effect comes faster, is more predictable and can be assessed.

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