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Slava902014-09-30 09:50:51
Search Engine Optimization
Slava90, 2014-09-30 09:50:51

Which link type is better for SEO?

Which of the following examples of link types is better for SEO?

  1. example.com/<Brand>/<Product Type>/<Material>/<Color>
  2. example.com/<Product>-from-<Brand>-from-<Material>-<Color>-colors

If you use the first option, then the question arises in what order is it better to make categories.

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3 answer(s)
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Optimus, 2014-09-30
Pyan @marrk2

I have example.com/12345/ work fine

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Ilya, 2014-10-01
@hrhr99

The second option is preferable for SEO.
The deeper the page, (site.com/../../../) , the worse the indexing.

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StrangeAttractor, 2014-09-30
@StrangeAttractor

I can’t call myself an SEO expert (although I’m not a layman), but I don’t care, AFAIK search engines have not been so primitive for a long time to have such an effect on something, and users themselves haven’t written or read URLs for a long time . The only advantage of readable links known to me is the highlighting of the searched words in the search results, and here it should highlight them this way and that.
I myself went to example.com/############# (where instead of bars - EAN13 - a standard globally unique barcode that any product of any decent manufacturer has).
The advantage of my approach compared to human-readable titles is the ability to easily change the title over time, in the process of working on SEO and usability (and you need to work on this - you can never do it right away, search engines periodically re-index pages, so everything can and should be improved ), well, and simplify the work due to the strict logical connection of the product and the link, you don’t have to think about how best to write, you don’t need to build a taxonomy of goods once and for all, picking up a product, you immediately know at what address it is posted.
The advantage of my approach compared to using ID is the independence of links from internal changes, hiding such purely internal information from viewers, and yet SEO - EAN13 code - is another keyword that your product can be searched for, and specifically this one, try to drive in numbers from the barcode of some product (it is worth noting, however, that this will not work with everyone (which is only good for us if we sell it - we will be the first)) in Google - you will quite find offers, pictures and anything .
There are two drawbacks to my approach: the search engine does not highlight the keywords in the link (some (by the way, it would be interesting to see the statistics of which part) people are pleased to see what they were looking for right in the address), not all products have a barcode, small-scale production ( especially in Eastern Europe and exUSSR), who do not set themselves the task of building any serious distribution network, often neglect this.

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