Which is correct: digital analytics or web analytics?

Question

Analytics

In English, web analytics: "digital analytics". This is used by Google, Avinash, and other experts.
But how is it correct (more precisely, more competently, to look savvy) to speak this phrase in Russian?
Google in its Russian help for Analytics uses the phrase "digital analytics" as a translation of "digital analytics". Yandex.Metrica uses the term "web analytics". In the Russian industry, you also come across the concept of "web analytics" everywhere.
There are no standards. Therefore, I would like to hear the advice of those who know and those who are in the market.

Answer 1

I will suggest that in the West, digital analytics has already gone beyond the web and includes application analytics, at least. That is, digital analytics is an embracing category, web analytics is included in it as a subsection.

Answer 2

most likely the point is that digital analytics is a field of knowledge that covers analysis in the context of digital technologies of modern civilization (everything that works on transistors uses Boolean alegbra, everything that discrete mathematics is applicable to), from cell phones to web technologies, well, web analytics is just a particular part of the vast field of all technologies