Which direction to choose to change career path?

Question

IT education

Good afternoon. Hoping for community advice. I am 23 years old. I study at the magistracy of the Higher School of Economics in the direction of Marketing. I like my profession, I completed 2 marketing and brand consulting projects in the team. analytics for large companies; but due to a number of reasons (psychological, financial) I will hardly stay in Moscow. In the regions, marketing is absent as a class (traditional offline). Yes, and in Moscow it is only in international corporations. In addition, I do not fit the requirements of the corporate world for soft skills at all.
I have 1.5 more years of study ahead of me, and I want to spend this time learning a new craft. I have been interested in technology for a long time, but so far only as a user. So far, there is a mess of directions in my head: Web, Ruby, Python, iOS development, Internet marketing and analytics (SMM), testing .... I myself am more of a humanist (if I type it like that), and I have always loved PowerPoint more than Excel. Of the important factors in choosing a direction:
1. Demand
2. Orientation to the Moscow / international market (since I will live in a poor region)
3. Ability to work from home (so as not to sit in the office all the time, but come 2-3 times a week).
4. Ability to freelance (take additional projects or work for yourself, reducing dependence on the employer)
5. Combining with a marketing background will be a plus, although not required.
For me, this is an important life step. I look forward to your advice and recommendations.

Answer 1

You may well work in your specialty.

Answer 2

Look towards online marketing + in. language.
1. The main specialty remains the same.
2. Orientation primarily to foreign countries. clients, through upwork for example
3. Preferably except for English. some other European language. In Europe, the public sector of this service is occupied by the Indians, and it is quite possible to compete with them.
3. The kit also asks for SMO. In the direction of SEO - do not look, here every second one is already special.

Answer 3

Your requirements are the dreams of 90% of people from 16 to 60 years old.
Then there will be a new requirement "so that you can get out of the country";
Humanities will be hard.
You have an excellent education, you like your profession, but you do not want to stay in Moscow and therefore decided to completely reshape your life.
It doesn’t happen that once, a flash, and you become a specialist in another profession, completely opposite, in a short time and at the same time receive goodies right away.
If you don't want to stay in the capital, go to Voronezh. There are many vacancies, if you don't want Voronezh, another city further away, smaller.
If you are a humanitarian, do not break yourself.
Being a programmer, a techie is a job. You have to give people quality and love your work. Otherwise, you will earn less in the region than in the same place but in your profession.
Better choose for the region then advertising, SEO, analytics. You can freelance and find work. And not so you will tear your brain.
If you nevertheless firmly decided to reshape yourself - python, js, css, html, php, node.js, java.
Choose what you want.

Answer 4

First of all, you need to explore the possibilities of staying within the framework of marketing, for this you need to do online marketing / web / analytics, which, strictly speaking, do not apply to all this offline marketing at all, these are completely different skills and tools. Engage in online marketing (for example, in the niche of e-commerce, online stores, which is more typical for the regions), this is consistent. What kind of tradition do we have in our country that it is necessary to work outside of one's profession?
As for jumping into programming, the first thing to do is find out if you can (want) to program at all. To do this, you need to deal with abstract tasks, or, as an option, with some real project and trace the "reaction of the body."
To make a life decision that you are now a developer, having never programmed up to this point, you cannot in principle, it is made after practice. And here advice about starting freelancing is absolutely inappropriate.

Answer 5

I'm studying marketing at the Higher School of Economics. analytics for large companies;

Strange, all this. Surely, after such an education, you can make a good career.
Why then go to a place where there is by and large no money?

Answer 6

I advise international freelancing, start with the simplest - with layout, with a rate of $ 5 per hour, this is 50,000 rubles per month. Then you can safely raise every 3 months for 2-4 dollars. Good luck

Answer 7

A little more about programming directions here
www.youtube.com/watch?v=fqcSTBWD9JI