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Where to get experience as a marketer?
Salute, people!
Really, I'm bombarded by marketing.
I spent 5 years of my life studying marketing at the university. The best years of your life.
And naturally came out with outdated, useless knowledge.
Moreover, in the field of marketing, SEOs are now mainly required in 90% of cases.
That is, you must promote your uncle's site so that he receives money for it. Absurd. If I know how to promote sites, isn't it easier for me to create my own and take 100% of the profit, not 10?! Well, this is a lyrical digression.
The sphere is very specific and anti-human. That is, they often write in vacancies, and it is in bold type that they need relevant experience in a particular area. For example, marketing experience in the promotion of pimply rubber products.
For example, if you have promoted socks before, then you will not go further than socks, since you have relevant experience only in marketing socks. Absurd.
But the main thing is:
1) A set of responsibilities in vacancies that can rarely be read without scrolling the mouse wheel down.
they need both a SEO and a sms manager and a PR manager and a mass entertainer and a graphic designer all rolled into one. And all this for 30 thousand rubles.
2) It's an experience. Here is such discrimination by experience, as in marketing, I have not seen anywhere else. Everyone needs ready-made specialists with an experienced soul. Indiscriminately.
what to do if you graduated from high school yesterday and have no experience?! Moreover, where can you get experience in SEO if you do not have your own website. What to get your hands on?
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That is, you must promote your uncle's site so that he receives money for it. Absurd. If I know how to promote sites, isn't it easier for me to create my own and take 100% of the profit, not 10?!
SEO will soon die completely (search engines take into account the behavioral factor in the first place, and not the link mass, as before). Yes, and the return on SEO will be at least 6 months later with an unknown result. Those. you are doing something now, and the result, experience and conclusions will be at least six months later. Then again the same thing, i.e. time lag for gaining experience - from 6 months.
Therefore, advice: engage in paid advertising (context, target, sms). Take a couple of paid courses (Petrochenkov ConvertMonstr; Gorbunov MonsterContext), do 5 projects through workzilla (for experience), and go to freelance.ru, there you do a couple of projects (for rating) and then you already take adequate money for the project, and after a year already you will fight off customers through a sundress (provided that you do advertising well and in plus).
What is the question, what are the answers to it, sheer nonsense, no offense to the author. If you have received irrelevant experience and do not know how to interpret it for the current realities, or are too proud to go on an internship in a small studio and gain experience, then perhaps you will continue to "burn" from stupidity.
The fact that SEO is 90% of marketing clearly reflects your understanding of the market globally, it’s better for you to relearn something else, for example, learn JS and go get “not 30k rubles” and do “understandable things”.
As for "it's easier to do business", a good example was given to you by Saboteur, try to take charge and open a real business. If you want quick money and are confident in your genius, you can always go to arbitration. That's where you prove yourself, and you don't have to bend in front of the "uncles", go to work, do divine marketing and earn money, or open a business, but don't write about it on the forum, because you probably didn't come here for knowledge, but immediately breed, sorry for being rude. Courses will give about the same zero as your formal education, you can just as well take freelance projects and learn on your own (what SEO, what PPC, it’s quite possible to learn from articles and practice), and after that you understand what strategy, omnichannel, analytics, and engage in marketing itself, to which you are not allowed to enter without experience (it would be strange if they were allowed to). Good luck, good luck
If I know how to promote sites, isn't it easier for me to create my own and take 100% of the profit, not 10?!
Well, like the first every year at the university you come to practice.
Secondly, start a site for five minutes, move it as much as you want
You have no idea how much the Internet is shitty with marketing courses.
Already every second offers insta to promote.
Here is an example of shit https://vk.com/pavelshiriaev_obuchenie2018
Yes, you can copy a landing page that sells a weight loss belt (goods) and twist and sell it yourself. But you can hardly copy a bigger business.
You can try to become an air seller)
You've come to the wrong address. There are mostly people without a normal education, freelancers on the periphery and in the ass of the world, with a career leading to a dead end.
You had to study at a top university in Russia, learn fluent English, work on your appearance and charisma, and then train in various international companies for a penny, try to get on the management trainee, expand your circle of acquaintances and hang out.
If in Moscow you are not yet old (no more than 25 years old), then you can enter the HSE master's program on a budget, this magician has classes in the evenings, which is rare. Then you can desperately try to get into, for example, telecom in digital, they will definitely pay 150k. And you should not listen to schoolchildren and losers programming websites.
1. Classical knowledge in marketing does not become obsolete from the word at all, you just need to study them carefully. At one time, in my 4th or 5th year (also, by the way, marketing, or rather advertising of St. Petersburg State Unitary Enterprise), I read classics like Trout.
2. On my own experience - I went to work on the 3rd year, and on the 4th year I worked full time, ran away from classes and worked from 12 to 20, i.e. the first experience must be obtained as a student. But even now nothing is lost, there are many like you and everyone goes through it.
3. SEO - yes, in many places it is required, but not always. It is impossible to embrace the immensity - and seo, and target, and context, and smm, and classic marketing such as USP and positioning - this either comes with great experience, or you will only know a little everywhere.
4. My advice is to select 1-2 basic areas and develop in them, for example, seo + context or smm + target. You need to grow meat from experience and practical knowledge that you can then sell.
5. Get experience - get a job as an intern at an advertising agency!
In general, it is not clear what they have been teaching for 5 years.
Marketing knowledge does not become outdated, tools instead of a showcase, a site, instead of a pen with a bag, a site with a survey become outdated. And the basic knowledge remains unchanged.
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Marketing is not words like ceo smm and website promotion.
Promotion is the prerogative of uneducated promoters, not marketers.
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Marketing is bigger, wider and deeper is research and customer satisfaction.
This is the creation of such products and such sales schemes in which there is a maximum profit.
This is an analysis of data on the behavior of people who satisfy their needs, or the formation of new needs, and conclusions leading to increased sales.
And much much more ....
The site is one of the tools and not the main one at all.
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Sharashkas who write ceo and tsmmm in vacancies ... these are small offices that nafik do not understand what marketing is and why they need it.
There are two options to gain experience - the first is to go to a large office that deals with marketing, for any position, the main thing is that knowledge is added there.
Or freelancing.
And there and there, in a couple of years, an understanding of where to move on will develop. And here and there at first there will be little money, since you can’t offer anything to the business that would be valuable, because there is no experience and developments yet.
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