Where does SEO start?

Question

Marketing

How do you get started with a search query?
The site was on Joomla for a whole year. He somehow made it to the second third page in the region.
I redesigned the site, made a competent layout, mobile phones, etc., uploaded another 5-6 articles to the site, more than 700 standard projects, everything that a programmer can do for his brainchild.
In my region, in Google, the site got into the top 1, in Yandex, as usual, 5-6th place in the region, in Yandex, the first places are occupied by some kind of finger-fucking robot article on the blog (where there is only one), of course, shit-Yandex knows how to search.
And so my founder, seriously tired, gave me the task that now, you are a programmer, do promotion. The phrase "I don't know how" and "I don't know how" he didn't seem to hear. I looked, it is necessary to compose a semantic core and "start moving forward."
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I don't know where to start when I have the core ready and I know the requests.
Start with an article? When will it take effect? Or won't it at all? And how to understand - gave did not give.
Or stomp to do interviews with leaders in the industry - buy a video camera, suck an hour out of a businessman and torture him on camera?
Or write a tweet and post it on all social networks in order to immediately get a dozen external links from all kinds of twitters?
And what if I have money to "buy links"
Or is it the first thing to look for friends with whom to do joint promotion through articles, referring to each other, bringing to the point of idiocy "we have an expert in the studio"?
How is it at all?
UPD1 Found
out that SEO starts with:
Website improvements:
- Microlayout of goods/videos/reviews - total
- Correct title of each page in the form [pagetitle | sitetitle]
-- Each image in an IMG tag, or in general a link in an A tag, must contain the context and site title [urltitle | sitetitle] == attributes alt="", title=""
-- Pages should have canonical on themselves for additional copy protection and increased attention from search engines
-- If the site is multilingual, links should have rel="alternate"
-- We make CNC, close unnecessary links with rel="nofollow"
-- If keywords are hardcoded in CNC (if they are looking for a Hitachi refrigerator - if you have holodilnik-hitachi transliterated directly in the link - your chances are higher - this is very good)
-- Do not use the Cyrillic alphabet in the URL, not all search engines have yet learned how to work with it
. After that, the site is added to all possible directories:
- Yandex, Google
- LiveInternet, Mail
- Yahoo, Microsoft and in general wherever your hands can reach We
connect Yandex Metrika and Google Analytics
Go to Yandex Wordstat or Google Adwords and collect keywords on the topic, not forgetting about double quotes and exclamation marks. As a result, less than 800 requests are LF, 800-3000 are MF, more than 3000 are HF.
It should be remembered that the HF is what you would need, only the promotion time and the number of efforts are very large, you need to do it, but it’s better not to bet on them in the _first_year_. We are moving along the HF and MF, from time to time we make low frequencies so that the lost people also find a solution.
General promotion technique:
- Find what people want to find (key queries)
- Divide into groups by frequency and pages
- Make a unique and useful article, post it on your website
- Post it on social networks with a link to your website (we create external links)
- Find friends and partners and offer them an exchange of articles and links (yes, you will have to "be friends" with competitors)
- The higher the authority of the site that exchanged articles with you, the better for you, and the more it costs you money, connections or your time
- Be sure to check the articles for uniqueness, your partner may be lazy and just copy the article in exchange for yours unique
- Invite experts to interviews, publish interviews
- More flashy titles for these interviews "10 things you didn't know!", "How to make a million in a couple of days?", "How we did this or that!" "What isn't in the papers yet?" and so on
- Publish on YouTube, make a video
So far, this is all that I managed to remember.

Answer 1

First, identify the presence of technical errors and shortcomings in the internal work of the site. For clarity - check if the contact details are correct, you may need to add a location map (if this information may be important), see if there are links to non-existent pages and remove external links (if possible, of course).
Further content: it must be unique! And of course, it is neatly sharpened for search queries. A few words about content - this is content. Description of goods for example or services, information about the company, news ... etc. etc.
URLs - no Cyrillic! it is important! check if the urls are displayed correctly!
Since Joomla, check if it creates duplicate pages! Yes? then redirect the url in the system and organize a redirect from copies to the original.
And ask for a raise!
PS: I'm not a SEO specialist, I just listen to conversations about the work of my friends =)

Answer 2

The relevance map is made after the core. The map clearly makes it clear which request(s) goes to which page.
In connection with the relevance map, you can assign tasks to copywriters for high-quality SEO content.
If money is not given for links, use the usual directories, comments, etc.
enough for the first time.

Answer 3

It all starts with a dream, but seriously, again, it all depends on the subject of your site. If your niche is initially able to arouse interest among a fairly large audience, of course you can start writing articles, there is no way ... USEFUL articles for users. Start from your semantics, map requests and pages for them (aka content plan). Write beautifully, clearly, as informatively as possible (add videos, pictures, infographics, etc.) View trends on your topic. BUT if you're in the business of making new molecular particles to create ultra-sterilized disposable syringes, content marketing isn't the place to go.

Answer 4

Read my Step-by-Step Action Plan for Website Promotion.
I tried to describe everything in detail. And here is another lecture on the basics of seo .

Answer 5

Anchors and h1, h2 also have titles) try clustering by top and maximum coverage of semantics + you can select low-frequency ones through a mutagen, it works. Unique titles/descriptions within the site.
This is a very profitable industry, no one will shoot chips to potential competitors. Only the basics.
+search engines tighten the screws, as SEO deprives them of income and violates the ecology of the network.