Where does Google get a picture for a site in search results?

Question

Search Engine Optimization

If I enter the name of the site into the search from the phone, then a picture is displayed to the right of the site. Where does it come from and how to change it?

Answer 1

I don’t know how for Google, but YASHA answered me)

Such a picture is generated automatically based on the availability of suitable pictures on the site, while many other factors are taken into account, including, for example, the presence of a picture on Ya. Pictures.
There is no way to manually influence the appearance of the image in the search results; no need to specifically prescribe the picture using micro-markup.
I also described the question about the image in the snippet in my blog: https://yandex.ru/blog/platon/snippety-populyarnoe

Answer 2

favicon

Answer 3

micromarking. not?