Where can I advertise mobile games for early childhood development for free?

Question

Marketing

The games are interesting: the development of mathematical abilities, intelligence, the comprehensive development of the child as a person (creativity, music, the world around him), applications have high marks of 4.7+, people write satisfied comments. But only now the audience is getting smaller, the competition is greater, it can be seen that it is getting worse in the store, paid advertising also does not pay off, as long as the percentage of deletions is large due to the wide variety of other options. We need to think creatively in terms of advertising.
Is it possible to come up with some free options for advertising games for early childhood development? After all, it is necessary to influence parents, and not children (under 5 years old), they will not install an application for themselves in Google Play :) And how to access parents? Who can you collaborate with? Maybe some kind of barter, but what kind and with whom ... I'm just going crazy on this topic.

Answer 1

on Instagram and on women's forums

Answer 2

I believe you should think about contextual advertising - every day we feel it on ourselves involuntarily) https://txtlab.ru/kak-ekonomit-na-kontekstnoj-reklame/ I think this article will tell you.

Answer 3

An excellent solution would be to work with mobile advertising networks such as: Chartboost or MOBSTER. True, the budget will need from $ 100 - $ 200, but it depends on what you want from your applications in the future. Without investment there will be no progress! They will open ads according to the directions you choose: age, location, and even the model of the device on which your games will be advertised. In the same place, you will be made a high-quality landing or banner. In general, try!

Answer 4

1. Referral program in the app itself
   
2. Partnership with other similar applications, advertising each other
   
3. Shared mailing with other applications
   
4. Arrange with some conditional baby club to recommend your application. In exchange for a white label, for example
   
5. Create topics on mom's forums and websites with a discussion of tasks solved using applications
   

Answer 5

https://codepen.io/anon/pen/rmeBKa