Where and by what criteria to start cooperation with an SEO optimizer?

Question

Search Engine Optimization

Good afternoon. My site was created recently. I don't have any knowledge in SEO, so I'm going to turn to an SEO optimizer. Where, according to what criteria and approximately at what price can you contact a specialist so as not to miscalculate? Thanks in advance.
upd:
I decided to completely go through the recommendations and directories of the search engines themselves. After that, who to contact for ongoing support of search engine optimization of the site? Are there any reputable companies out there? I would not want to unjustifiably overpay or stumble upon a search engine optimizer working on illegal schemes in relation to search engines

Answer 1

My site was created recently.

Perhaps at the first stages it is enough for you to conduct an initial audit of the site so that the site complies with the rules of search engines. And to get the first customers, turn to contextual advertising or social networks + content marketing (blogging, capacious and understandable page descriptions, etc.) SEO is a thing for the future and it is more expedient, in my opinion, to use in already operating / established businesses. And in your case, 6-12 months after the launch, think about the optimizer on an ongoing basis.