What will happen if you make an online store out of a good information site?

Question

Search Engine Optimization

Good afternoon!
I am offered to purchase a high-quality information site.
Attendance is about 1000 uniques / day.
What if you turn an information site into an online store? Articles will remain in the appropriate section.
How will Yandex and Google perceive this event?
Will it help you rank higher in the search results faster?

Answer 1

What will come of it? Most likely, you will incur losses.
Launching an online store is not a free process now, in addition to the time spent (if you redo it yourself), you will need electronic cash desks and that's it.
In addition, people looking for information on the topic are most likely not yet ready to purchase goods, so the conversion will not be too high (and I wouldn’t count on much with 1000 visitors a day).
As an option - to measure the desire to buy something and the solvency of the audience with the help of affiliate programs with payment for purchases made. If things go well, then you should think about your own online store.

Answer 2

How will Yandex and Google perceive this event?

Normally, they don't really care if the structure of the indexed pages doesn't change.
It will help because (if) the site already has certain indicators (and since the site is of high quality, then everything should be OK).
Now the basis of promotion is user experience and content, in fact, the site already has an audience that can be potential customers of the store (provided that the content and goods of the store intersect, otherwise there is no point in buying) and certain indicators (external links, X, etc. .d.) + another of the pluses is getting into the search, bypassing the sandbox for new sites and guaranteed organic traffic, but how you will convert it is another question.

Answer 3

What if you turn an information site into an online store? Articles will remain in the appropriate section.
Just do not touch the structure of the articles, add products to a separate section - for example, a store.
Absolutely normal.
For Google, it can and will help, but for Yandex and from scratch, stores normally rise - if everything is done correctly.