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What tools to choose for SEO and analytics of a marketing company?
Analysis of requests, compilation of the core of the site, applications for convenient combination of advertising company analytics (ya, google, social networks) and their quick creation
. What tools do you use?
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For Yandex.Direct, I can advise: Direct Commander, Key Collector, Yandex.Wordstat, Microsoft Excel and my own head for collecting keywords. Although some tools are suitable not only for POISON (for the selection of keywords).
to compose the family. kernel is an excellent program - keycollector .
Service in which everything can be combined, I do not know.
seranking.ru - analysis of positions, site, links, competitors, traffic, compiling fam. kernels, reports for clients.
It is more convenient for me to analyze contextual advertising in Direct and Adwords (+ Metrika, Analytics, of course) and, if necessary, upload it to Excel. There is also Direct Commander and Google Adwords Editor, but there are no analytics, but quick edits.
Social networks are similar in social networks themselves and analytics services using tags.
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