What speed of work is considered normal for a web designer?

Question

Design

Hello. I have here a question from the category of "philosophical" - how fast should a web designer work?
If you are asked to create a landing page design that is not flashy, a la template, how long will it take you to do it? If an employer asks to make layouts of landing pages in 4 hours, is this a normal request?

Answer 1

Depends on skill set.
An analogy is a musician or a fighter, for example, who knows not 4 hits, but all 600 and can combine them in any way.
A skillful web designer will do it in 4 hours above the market average in terms of quality.
An ordinary designer will most likely not make a page that will bring money in 20 hours. (by the way, you are lower than usual)
Competences of a designer to do it quickly and efficiently:
1. Understands the task
2. Understands the target audience and how advertising works.
3. Knows how to build structure and navigation
4. Knows how to write text
5. Understands the essence of the interface
6. Knows what controls are, how they adapt, how adaptive design works
7. Understands layout in HTML and CSS, which in turn again affects the quality of adaptive design, which in turn helps to make decisions faster and gives freedom of action. bonus
8. Understands typographic layout, is familiar with all layout elements, interaction rules, anchor objects, modules, etc.
9. Possession of Photoshop techniques, Illustrator for non-standard collages and svg graphics - on automatism. For assembly - sketch, figma. (in the case of Figma, direct online testing of your layout on devices)
10. Skillful search for the right pictures, icons, graphics, fonts. Including paid ones. In general, having in mind the structure and the ability to write text, you can assemble a site on a ready-made template with ready-made elements. Paid elements look expensive, there are also free ones. And you can download and use them for collages. Example
11. Composition Techniques
12. Able to use progressive jeep to quickly assemble a layout from clippings from other sites.
13. Hot keys will help
14. Sprints, palming, fresh water, fast carbohydrates, pomodoros and more ....))))
15. And so on.
in general, the more baggage and the more skills, the faster the assembly, and not a typical rectangular shit, or something that does not sell in any way, but a high-quality, pleasant, adaptive page with chips.
but there are practically no such ones on the Russian market, if you know such a link to the studio)
The more luggage, the faster the speed of decision-making, And when you know how to do at least what was described, such a client / employer goes to, or pays very dearly, because there are for what.
Answering the question, an average designer will do average in 4 hours, but a competitor who gets confused will do better and earn more. That is, the answer is also philosophical, to do shit and make money somehow on it, bypassing the minimum acceptance bar from the client or expanding your luggage from 4 hits to a thousand, having freedom and increasing your check at times.

Answer 2

4 hours is up to you. Only nobody needs it. Everyone wants to follow the instructions and then take out the brain with modifications.

Answer 3

Kadzi All correctly wrote, but there is one detail. A professional will do the job longer than a beginner and this is due to some points:
1. A beginner does not conduct research, he has no idea how to do audience analysis, competitor analysis, analysis of a client and his business - it takes a lot of time.
2. A beginner never works out scenarios, thinks about the outcomes of these scenarios, does not draw a diagram.
3. A beginner does not draw up a sitemap, for him there is the concept of "the main page and something else there."
4. Beginners tend not to work out styles, colors, fonts before the start of the project, they prefer to do everything right away on the layout, and then how it goes.
Taking into account these facts, just the same, beginners do it from the "balda", they tend to make a layout in 4 - 5 hours, while a professional needs 3 - 4 days for the normal development of all stages, if the order is very urgent, you can meet 1 - 2 day.
At least I say this from experience as I do full research, set out business goals, customer goals, develop a map, analyze competitors, analyze audiences, design prototypes, style them, go through scripts again, and sometimes, if it is possible to implement this in a company, I gather a group of testers to check the convenience of the layout. It definitely can't be done in 4 hours :)