What specialist and service do I need to design the text on the site?

Question

Design

Greetings!
There is a site of the b2b sector with the offer of some services or goods, but these are not simple goods, but generalized ones.
For example "repair services ......" or "coating services ......."
I will not give specifics.
We make a semantic core, add the text of the service (product), characteristics and other auxiliary information (how we deliver, how much it can cost, what is required for the application).
In other words, there is just material in the form of headings and text, pictures.
I would like to put it on the site not just in solid text, but beautifully format it so that it is visual, beautiful, but at the same time functional (easier perception) and satisfy the needs of the optimizer for incoming phrases.
Who is this specialist who will make a beautiful and correct presentation out of a page of text?
To search for it on Freelance, what is the name of this service that I require?

Answer 1

Write simply: you need a web designer to design content on the site pages. You will be understood.