What should a contextual advertising report look like?

Question

contextual advertising

Good time!
I need to make a report on contextual advertising
. Does anyone have a template or an example
, thanks in advance.

Answer 1

The report can be generated in Google Adwords itself in the reports section. So you can select different columns.

Answer 2

I don’t know if the question is still relevant, but for the contextual advertising report, such indicators as impressions, clicks, CTR, CPC (this data is taken from contextual advertising systems), the number of conversions (orders, calls, etc.) and the average cost per conversion are important .
These are the main indicators, but in general, of course, the indicators that should be in the report depend on what is important in a particular case.