What needs to be fixed in terms of optimization for promotion?

Question

Search Engine Optimization

Please tell me what needs to be corrected on this site in terms of promoting optimization?!
test.nikey.by
Do social groups VKontakte, Google+, Facebook and others influence website promotion in search engines, if so, please tell me how.
Thank you very much !

Answer 1

Is this your tekdoc? Oh no. Only not him!
Tekdoc is very difficult to move on SEO.
In the previous post, Alexandra Metiza described in detail the technical shortcomings and what to do for on-page optimization.
Achieve high-quality indexing of the site - very carefully work out robots.txt, internal linking.
Work with local search (maps, the same Google Business account), with social networks (make a good FB profile with reviews; start a twitter, sometimes it helps to drive pages into the index).

Answer 2

1. At a minimum, don't forget to open the site to crawlers: in Robots.txt, the entire site is disabled with disallow/ ;
2. Transfer the site to https;
3. Work on microdata and snippets
4. Since you already have a physical address, it is more than reasonable to register with Google My Business, receive a confirmation email and get your coveted place on the maps;
5. Make pages on social networks and link them to the site: yes, integration with social networks matters;
6. Add an online assistant (this makes sense for search engines to evaluate behavioral factors),
7. If I were you, I would put news and articles in the top menu, and write there not only about the work schedule and the functionality of the store, but large articles that would be useful to your potential customers and that would help bring leads from organic issuance;
8. Work on the site loading speed (it barely loads on mobile);
9. Specify ALTs to images;
10. Put down H1 headings;
11. Tweak all on-page nuances. I ran a quick run through the site in Netpeak Spider and at 4% of the crawl it gave the following errors:

• Duplicate Pages 2
  
• Duplicate Body Content 2
  
• Duplicate Titles 2
  
• Duplicate Descriptions 2
  
• 4xx Error Pages: Client Error 2
  
• Missing or Empty h1 294
  
• Duplicate h1 4
  
• Missing Images ALT Attributes 2606
  
• Max Image Size 3
  
• Long Server Response Time 3
  
• PageRank: Orphan 2766
  
• Max Title Length 1
  
• Max Description Length 1
  
• Max h1 Length 2
  
• Max HTML Size 68
  
• Max Content Size 4
  
• Missing or Empty Canonical 2606