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altima2012-12-18 08:54:54
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altima, 2012-12-18 08:54:54

What is the optimal organization of a Magento solution for a retail chain with hundreds of franchisees?

Situation: there is a chain of stores (let's call it ABC) with a couple of hundred franchisees.

Franchisees are individual businesses that sell chain products under the brand name of the chain. Those. for example, there are, for example, stores "ABV New Vasyuki", "ABV Dyatlovo", etc.

The assortment of all franchisees is almost the same (the ability to set individual balances and prices for different stores would be nice, but not critical).

It is important that the buyer can choose "his" store (usually the closest to him) and the order goes to this "own" store.

Accordingly, the store (franchisee) should see and process only "their" orders.

The design of all stores is almost the same: different contact details, and a logo (so that it says “ABV Novye Vasyuki”, and not just “ABV”).

The number of products in the catalog is 5000-1000 SKU

Payments are accepted and the catalog is managed by the Center.

Question: how best to organize this in Magento eCommerce so that the system does not hang and is convenient for sellers and buyers?

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3 answer(s)
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Sergey Cherepanov, 2012-12-18
@fear86

The fact is that it still won’t work to split the back-end, there will be a common admin panel for 100 sites, and this is not very convenient. You can create 100 websites and specify which design each will have and which products can be purchased. In general, there are many nuances here, and you need to think carefully before choosing Magento for this.

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honig, 2013-01-31
@honig

And who as considers, what for the given structure optimum softina?

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Alexey Stepanov, 2013-11-25
@sager77

here it is important to understand - it's still different organizations or one.
How should visitors choose where to buy? each site has a separate address and promotes it independently, or there is only one site and, for example, the nearest store (warehouse) is determined by geoIP.
Marketing (work with customers of the store) is centralized or everyone works with their customers independently.
Does the money go to one account or does each store have its own account?
If they have almost everything different, except for the name, then it makes sense to make a typical site and replicate for each franchisee. If there are more tasks that are done centrally, it makes sense to slightly finish magento, and make the separation of rights at the store level.

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