What is the current income from advertising in mobile applications (not games) in RuNet?

Question

Mobile development

Now I am developing applications for ios and android.
Prior to this, all applications were commercial and custom.
Now I want to make my own applications. I would like to understand how much you can now receive from advertising on applications.
Is it profitable? And it’s better to go towards android, since we have more of them. Or is it still possible to earn money on iPhones?
Thanks in advance)

Answer 1

On iOS, there is less competition and more $, but with it comes more restrictions and problems.
In general, advertising revenues vary widely depending on the type of advertising.
The average cost per click fluctuates around $1, but it strongly depends on the user's region, devices, and other stories.
The more expensive the audience, the higher the price, in fact.