What is the channel for attracting traffic to sell an online course?

Question

contextual advertising

Good evening, tell me, what is the most effective channel for attracting traffic to sell an online course?

Answer 1

Email marketing. For ~ 10 useful letters, one corrupt one. Topics can be taken from your own blog. If it is not there, articles need to be written, information businessmen will not be trusted without a bunch of free and useful articles on his site.
Options for collecting your own email base in ascending order of cost:
1. Blog / articles on your site, for organic traffic. On the site, you offer a lead magnet: a book a la "10 ways to do something" or "10 problems with something", of course, on your topic. You will send this book to the visitor by email after he leaves the soap and gets into your email mailing list. The method is almost free, but very long: until the SEO swings, 6-9 months.
2. Partners with other infobusinessmen who already have a lot of subscribers to advertise on their base. They will not share the base, but they will make advertising. They will take 30-70% of the cost of your course. Your site should already have a lead magnet so that other people's subscribers will also flow to you.
3. Targeted advertising in social networks and YAN/KMS. Teasers should contain information about the lead magnet on your site "10 ways / problems blah blah"
4. Contextual advertising for information requests in your subject. And yes, the link to the lead magnet should be visible everywhere on the page.