What is the best way to promote a site?

Question

CMS

I am going to write a site for selling bags like this: example
Which engine is better to choose for writing and subsequent search engine optimization (I will do everything manually)?
Some say that Wordpress is better because of the large number of related plugins and easy optimization. And others - what is better to write yourself, for example, in php.
I would be grateful if you tell me what affects search engine optimization and the pros and cons of a WP site and a self-written one.

Answer 1

Well... about the choice of CMS || CMF || Frameworks is no correct answer.
There is only a specific task that needs to be implemented and the budget that the client has.
Need CMS for IM - WordPress + Woocommerce or OpenCart
Need CMF - ModX
And ​​if you need a framework, then it depends on the PL and your preferences / skills - Yii2, Laravel, Symfony and others.

I would be grateful if you tell me what affects search engine optimization and the pros and cons of a WP site and a self-written one.

Depends on your skill... If you write a self-written G * site, you will not be able to optimize it ... In the same way, any CMS can be hacked.
Optimization rules are the same for all sites, regardless of CMS, CMF frameworks:
- connect SSL
- lower site weight (we focus on pagespeed)
- fewer elements in the DOM
- optimized images
- presence of turbo pages and amp versions of the site
- availability of a sitemap
- availability of high-quality and unique content
- the absence of the domain in the block list, etc.
- the presence of robots.txt
- a powerful server located closer to the main source of traffic
- the presence of a favicon
- the presence of markup for the site, menu, etc.
- competent SMM
- advertising on third-party sites
- the presence of high-quality permanent links on other resources
, etc.

Answer 2

What is the best way to promote a site?

forget about the site and put your bags on marketplaces, because in 2020 only pumping money into advertising on Yandex works

Answer 3

I'm going to write a site for the sale of bags

From ready-made solutions:

1. if there is no budget, then free CMS for online stores (there are enough options). WB is not worth taking, because it is a priori imprisoned for content projects and by making a store out of it you are trying to turn a boat into a car.
   
2. if there is a budget, then within 30 thousand rubles you can find a boxed version of the CMS, sharpened only for a store (not Bitrix!), 1-2 templates for your developments can be given as a load. But we must keep in mind that there will be costs for modules that expand the functionality so as not to cut yourself. Unless, of course, your goal is not to sell, then you can do it without modules and / or on your own.
   

And others - what is better to write yourself

"Others" pursue their own goals - to revel in their own significance, to assert themselves by inventing another bicycle, not noticing the obvious - it is exactly the same as everyone else (two wheels, a steering wheel and a frame).
Therefore, you need to decide what the purpose of creating a store is sales / business or developing skills in PHP.

what affects search engine optimization

It affects the quality of the implementation of internal and external optimization, which depend on the competence of the SEO specialist and programmer. The user "azerphoenix" suggested you a basic list with the postscript "etc.", and an intelligent SEO specialist knows the entire current list + he can set up a technical specification and check the correctness of its implementation, which is often overlooked, although verification and tests are important part that affects the final result.
There are two options :

1. Option number 1 to engage independently and create a site (programming) and optimize the site (external and internal optimization). There are pluses, but there are more minuses. There is a high probability of doing neither the right thing, nor the right thing to do, not counting the amount of time spent learning SEO and even more so understanding what really works. And as a result, you still have to spend time and money on consultations or promotion services .;
   
2. Option number 2 to do your job is to create a website, and connect an SEO specialist only at the necessary stages of work on the project. For example, to create TK at the beginning of the project and audit after the end of creation / launch. Then a lot of time is saved for the main part (programming), which allows you to work out the functionality of the site more deeply, make it more convenient for future customers.
   

And it's not that I drown for ordering the services of a specialist. And the fact that combining in one person, for example, a programmer / SEO / marketer / admin / copywriter, etc., we get a man-orchestra at the output, who seems to be playing something similar to music and seems to be even lively, but he is will remain a street bum, unlike those who play only one musical instrument, honing the skill for years.

Answer 4

If such a question arose, then I would advise: WordPress + WooCommerce + Yoast SEO + competent theme. Everything is set up quickly and without any problems. Recommend.

Answer 5

1) Your Wordpress will crack and all your investment of effort and money in website promotion will go to waste, as the site will lose positions in the search immediately.
2)

better to write

- it definitely won’t be better, I doubt that you will write a better circulation management system or a high-quality online store on order.
Here the question was considered when an individual system is needed.
What are the advantages of a project on laravel than on CMS-Bitrix?
3)

Which engine is better to choose

- any modern engine is just a tool. I recommend a commercial engine. The engine should save time, not create problems, instead of doing business wasting time fighting the engine.
4)

a site for selling bags like this: an example

By the way, the site is an example on Bitrix
5) before thinking about SEO promotion, ask yourself how you will compete with marketplaces and major players
- in terms of logistics, distribution points
- in regional branches
- in advertising
- in SMM promotion in all major social networks
- in terms of cost products and retail price
6)

What is the best way to promote a site?

- This is a long-term set of measures to promote the store. Nobody here will tell you the truth. I know one enthusiast who has been promoting the online store for 5 years.
Are you ready for this? Do you have the budget to pull it off?

Answer 6

To get started, you can take the above combination of WordPress + WooCommerce + Yoast SEO + competent theme. And if the project goes up, make the site for yourself with special emphasis on security

Answer 7

If you want to quickly then vorpress
If you want some kind of custom and have you on SEO for this interesting, then of course write everything yourself, but not quickly