What is better to show on the first screen in terms of conversion - a button or a form?

Question

User interface

It is worth choosing what to place on the first screen for greater conversion between the Form and the cta Button. Item is customized and customizable.
The form has elements such as contact details, name, image upload and 2 more items. After that, the manager calls the contact number and closes the client.
CTA Button sends the desired buyer to the "visual constructor" - where he chooses, edits the order and then places it like an online store.
The product is still raw, but I will be glad to hear your advice.

Answer 1

On the first screen, make 2 buttons:
I'm cool, give me a constructor | I'm a noob, give me a call.
Clicking on each will respectively open a second screen with content and at the same time balance both options. Since many will not notice the button if there is already a form.

Answer 2

Implementation dependent. Any little things can affect the conversion: the color and shape of the buttons, fonts, wording; complexity of the form, ease of interaction with it, location.
Make a couple of page prototypes and ask the opinions of colleagues and acquaintances, which option they like / dislike more and why. Then make changes and design.
PS In this case, I prefer the option with the button, because in the version with the form, the first screen is overloaded and you don’t want to interact with it. But in the version with the button, but it is located below the "fold line" and does not fall into the focus of attention joxi.ru/bmoz8jDSMnakgr.It is proposed to immediately place an order, but I still do not even understand where I am, what I can buy. It is necessary to work out scenarios, then it will be clear when and what target action should be shown.
PS Variant of organic implementation of the first screen with the form https://level.travel/

Answer 3

The first thing that catches your eye is a lot of things. Those. there is no emphasis on one thing, it takes a lot of time to understand what is being sold here.
We need to make more empty space. Give out information in small pieces, like islands in the ocean. Each island is one IMPORTANT thought. If possible, call to action can also be added if the island potentially leads to some kind of conversion.
There is no desire to consider such a landing page in full detail, but it caught my eye that somewhere they turn to the user on You, and somewhere on You!?