What finance books can you read to gain basic knowledge of enterprise performance?

Question

Fintech

Hello.
The question is not entirely, or even not at all IT-shny, but nevertheless, I think it will be useful to many.
I have been doing the so-called e-commerce (online store) for a year now.
In the course of work, we compile rather complex marketing reports to analyze the trends of the company.
Unfortunately, there is not enough basic knowledge of corporate finance to compile the main indicators of the company.
Please, advise some good books for "patching" the base holes?
Thank you!
ps only without the Talmuds Brayli and Damodaran :)

Answer 1

For general development, I underwent retraining in the course "assessment of the value of an enterprise (business)". It would be desirable in due time to begin to better understand pricing. What am I talking about? Oh yes! :-)
Perhaps not exactly for an online store, but you can look through manuals on the basics of valuation (for example, Kosorukova I.V., Sekachev S.A., Shuklina M.A. Valuation of securities and business).

Answer 2

Principles of Corporate Finance
Richard Braley, Stuart Myers
Expensive, but worth it.