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What does "Total (per ad group)" and "Total (all keywords except deleted)" mean in Adwords?
Good afternoon! The question is stupid and banal, but I do not understand.
"Total (all keywords except deleted)" - gives statistics on keywords and corresponds to the data in the table above, but for what period?
Tell me what displays "Total (per ad group)" and "Total (all keywords except deleted)".
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"Total (all keywords, except deleted ones)" shows statistics on active words displayed above in the table for the period selected in the interface. The line below it, such as "Total (for ad group)", shows statistics for the same period, but also includes statistics for deleted keywords, and may also include statistics for display network impressions, if you select the "Search Network and Optimized Display Network" campaign type. Thus, the line "Total (per ad group)" in this case contains more general statistics on all queries of the selected ad group ever used in the given period.
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