What budget is needed?

Question

Instagram

Hello! Guys, this is a question. Here I want to test 15-20 ads on targeting Instagram. 4 advertising campaigns, the audience is divided into 4 categories by age, everyone has the same interests, the point is all of Moscow. If, for example, 1 pk has 15 ads, then 60 are obtained. How much would you advise to set a budget for one advertising campaign or at the level of announcements. Budget 15-20t.r. Is this enough? I want to test for 7 days. How much rational it would be to bet. thanks in advance

Answer 1

Will you test only click-through rate or product sales as well? :) If the latter, then the budget for the test depends on the cost and category of goods.