What are the ways to reduce the bounce rate on the site?

Question

Search Engine Optimization

Hello. There is a book site. The bounce rate for Yandex Webmaster is stable around 28-31%, and the time spent on the site ranges from 1 minute to 2. I understand that this is most likely due to cooperation with Litres, because most users leave after visiting my site.

There are also free books, but there will be fewer of them, and the demand for them is also lower in general.

Actually, I saw a couple of competitors have an interesting, as for me, idea with a timer when you click on a button to download a book in a certain format. Based on one of these sites made at home. It turned out the following: https://bookseason.org/load/knigi/boeviki/ehra_ogn...

Works so far only on this book, a purely test version.

Do you think this could help in some way? Or are there other ways to improve the previously mentioned indicators?

Answer 1

On Litres there should be an option to provide an excerpt from a book for reading.
Use this method, it may help to increase the time spent on the page.