What are the most profitable startup promotion channels?

Question

Internet advertising

A hardware startup (wearable gadgets, health) is to be published on Indiegogo. What are the most profitable channels to attract potential buyers, given a limited budget?

Answer 1

Ни разу не маркетолог, но такие новинки нахожу чаще всего через различные статьи, обзоры. Это и раскрученные ресурсы типа хабра и гигтаймс и мелкие блоги и обзоры.

Answer 2

Depends on the resources that are allocated:
what is the budget in terms of money?
what labor resource is allocated and with what knowledge?... If this is a programmer who saws the project, then this is one thing, if there is a marketing partner, then the solution to the problem is completely different