What are the metrics books for startups?

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Ilya Noneim2015-01-03 01:13:56

Books

Ilya Noneim, 2015-01-03 01:13:56

Hello, now there are a lot of new articles on the topic of metrics, which are worth paying attention to and which are not. What you need to read for a beginner to understand the basics. I do not want philosophy and reasoning on the topic, but real formulas, examples of use and justification of importance.

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3 answer(s)

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Evgeny Alekseev, 2016-02-21
@enjoykaz

The best book I've read on this topic is Lean Analytics by Alistair Krol and Ben Yoskovitz.
It clearly describes the metrics for six types of online business (ecommerce, SaaS, media, UGC, two-sided marketplace and free mobile app).
In addition, it correctly describes which metrics are good and which are not.
As far as I know, it has not been translated into Russian yet.

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Artem Voronov, 2015-01-03
@newross

Google presentations by Ilya Krasinsky .

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zelsky, 2015-01-03
@zelsky

Lean startup