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What are the benefits of using websites and other web-based business tools do you know?
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For myself, so far I have identified:
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Nowadays, if a business does not have a website, then it just arouses suspicion :o)
Feedback from customers is more convenient
story about the product, preparing the client for the purchase - advertising, information.
First of all, a company's website is a sales channel. Everything else is built around this position.
Lead generation.
Coverage of demand in the Internet source.
There are many channels - search engines, social networks. networks, thematic platforms, blogs, media, etc.
These are advertising channels and sales channels (e-commerce) or lead generation (receiving applications).
A website is like a visiting card on the Internet. Unlimited access to the target audience, if all the settings for SEO optimization and promotion of the Internet resource are made correctly. Even if your activity is offline, you still need a website or at least a blog, because now people save their time and if they are interested in something, they initially look for it on the Internet so as not to run all over the city. The main thing is to develop your Internet resource correctly. Can help: topodin.com
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