What actions are needed to promote the site?

Question

Search Engine Optimization

Good afternoon.
I think that traffic is very important, but it directly depends on the subject of the site itself. I have an online store, and the sale is mainly tied to rolled metal. The site is made beautiful, there is a logo, I throw articles on the site with unique content if possible, set up a counter, register the site in white catalogs ... but "larger fish" are already swimming in the metal sales area .... here is the problem.
Not as spam, but as a demonstration, I demonstrate this brainchild: 6161.by

Answer 1

I would try to go the following way:
1) I have a website
2) Why do I need a website? (I like to share my thoughts, I want to sell something, exhibit cats)
3) For whom is my site (who is my visitor, buyer), what value will my site provide or what problem will it solve.
4) Who are my competitors and why are they good (their strengths and weaknesses)
5) What is the measure of site success for me (for a news site, this is traffic, for a store, traffic is not as important as conversion)
6) Understand well what you plan to do
7) Spy on competitors for the first time.
8) The Internet is full of useful materials on this topic. Sergey Koksharov gave you a link to the materials. It's just better to start in small portions and systematically.
9) Believe in yourself and your success)

Answer 2

Take an expert course on SEO optimization. Often held in Kyiv and Moscow. You can find online courses. This will give you a great store of knowledge, and expand the TK for developers in the near future.
Also read the latest news and articles on this topic.
There is a good selection of resources here: https://devaka.ru/articles/blogs-2015

Answer 3

Advertise. Meet wholesalers, tell them how it is more profitable to order on your website. Work with large hardware stores.

Answer 4

Try content marketing opportunities.
At home:
texterra.ru/blog/200-luchshih-keysov-po-internet-m...
siteclinic.ru/blog/strategy/inforazdel-sovety
And in purchased articles:
siteclinic.ru/blog/external-optimization/kak -prodv...

Answer 5

White directory of sites