Weeding out bots from people in traffic?

Question

Monetization

The essence of the question is to find out what metrics are used by affiliate programs working on the cpc or cpd model pay per click or download. How are bots that click or download software eliminated, how is fraud determined, what indicators are they looking at? How to distinguish a human in traffic from a bot? How to recognize fraud as the owner of the pp, say? Is it possible to fake a bot for a person?

Answer 1

Weed out for example by conversion. If the indicators of one of the partners differ sharply up or down, then there is clearly a cheat in some way. And then you can already manually see where the requests come from and understand how plausible it is.

Answer 2

Many trackers use different ones. Some have their own antifraud systems. I met several top cpc affiliate programs that use www.geoedge.com.

Answer 3

Behavioral analytics with similar clustering and spike detection.

Is it possible to fake a bot for a person?

Of course, yes.
But also, you need to know the criteria for bursts, and only analytics knows this. Checkmate!