Tracking Pixel who will tell?

Question

Google Analytics

Help with the Tracking Pixel, how to properly embed it in the mailing list so that Google Analytics writes which emails were opened, in other words, which utm label conveys the value? in the metric I do this value through utm_term, and what value is in the tracking pixel
https://developers.google.com/analytics/resources/...

Answer 1

Webinar "Google Analytics and e-mail marketing": https://plus.google.com/events/c3pufss4nsgk42tddd5...
Measurement protocol:
https://developers.google.com/analytics/devguides/...
www.lunametrics .com/blog/2013/06/17/email-tracking...