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Maxim Ponomarev2012-12-26 07:42:28
Google
Maxim Ponomarev, 2012-12-26 07:42:28

The equivalent of standard $0.99 in different countries on Google Play?

Testing in-app purchases. Each country can have its own price. It became interesting how best to do it: put one price of $0.99 and let it be automatically converted into local currency, or it is better to indicate some kind of “rounded” value for each country.
For example, the basic price of $0.99 in Germany is €0.75 , in the UK - £0.61 , in Brazil - 2.06 BRL , in Russia - 31.24 rubles. If for Russia I confidently set a rounded price of 30 rubles, then what about the rest of the countries, is it worth rounding, for example, to £0.6 and 2 BRL ?
Who knows, tell me, what is the "standard" price of a one-dollar application in different countries?
UPD: Having climbed through anonymizers on Google Play in Germany, England, France, Hong Kong, Bulgaria and Romania, I concluded that larger publishers still try to stick to “beautiful” prices like 0.99, 1.89, 2.59, 8.39, etc. But in general, about 50/50 ratio of prices set manually and simply converted from USD.
Thanks to OnYourLips for the tip.

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5 answer(s)
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Dreddik, 2012-12-26
@Dreddik

I don't mean to be silly, but the "standard" price for a one dollar app in different countries is ninety-nine cents.
And I think that this price should be set in the application. Everything flows, everything changes. But you will always have accurate information in the application

O
OnYourLips, 2012-12-26
@OnYourLips

The country is determined by IP. Currency by country.
It could not have been more stupid and idiotic.
But on the other hand, it’s easy to find out the price, through anonymizers.
But I would not bother and leave USD 0.99 for it to convert itself into an ugly figure. That's what everyone does.

V
Vladiator, 2012-12-26
@Vladiator

There is a more interesting option (everything with nines at the end): 0.99 Euro, 1.29 USD, 39 rubles or 0.79 GBP.

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nochkin, 2012-12-27
@nochkin

I usually convert automatically, and then trim the prices for beauty.
US $0.99 = EUR 0.79, GBP 0.59, AUD 1.19, etc.

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rasstroen, 2012-12-26
@rasstroen

In general, you need to look at competitors in the same markets and set the same prices - if everyone has a price of “20”, and you have “23.5”, this is already a big minus.
Once I was engaged in games, and absolutely all our prices were adjusted to a beautiful view, not even for the convenience of the user (there is no concept of “surrender” on the Internet), but for the visual beauty of the number. If the price looks like 2.13 tugrik, the user thinks about the price, if 2 tugrik - the brain understands the price very quickly and will not think about it longer.

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