Subdomain or subdirectory (folder) - which is better?

Question

Google

It is necessary to make a website with pages for different cities and countries (the structure is the same, only the content is different). What is the best way to make a domain structure (subdomain or subdirectory) for a Google search robot?
I know from experience that in the case of subdomains, it is quite difficult to analyze in analytics (you have to create a separate resource for each subdomain), but analytics is already secondary, the main thing is that Google inteksirovat well.

Answer 1

In reality, the difference for the client is minimal, but for Google, a subdomain is usually better.

Answer 2

A subdirectory is better in many ways.