SEO promotion of a small-page site selling services. Semantic core and more. What is the procedure for a beginner SEO?

Question

Search Engine Optimization

The organization is engaged in installation work and maintenance of systems of certain categories. As a rule, clients are rarely found and cooperation is carried out with them for a long time, massively inexpensive services are not provided. Site traffic from advertising from Yandex Direct is mainly direct visits to the site, and if from a search engine, they searched for the name of the organization. There are about 10 pages on the site dedicated to the installation and maintenance of certain systems, pages on completed projects (portfolio section), the "About the company" page and several separate pages with prices and cost calculations.

1) What is the approximate procedure for promoting a site in search results for a beginner in the field of SEO? 2) In Yandex.Direct, there are advertising campaigns with groups of numerous ads that were compiled by another person. I uploaded it in xlsx and collected all the phrases (about 1000) that can also be used as a semantic core for the site or are key phrases for direct advertising selected according to other principles? If they were compiled correctly for direct, then they are suitable for the semantic core of the site? 3) What to do with the semantic core? To categorize phrases and use far from all phrases, trying to squeeze the most appropriate phrases into the appropriate pages in the most harmonious way? 4) Create pages not about services, but about the systems themselves with their description, in the hope that people who are looking for information about systems and got to the site,

Answer 1

Something is not very clear about the question.
Do you see the semantic core and data from the direct and put queries in the wordstat and cannot compare them?
I understand when a robot asks such questions, but you are a person and you can stupidly look with your eyes and think with your head .