SEO of a separate landing page for an online store. Is it possible to?

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colorkid2017-08-06 23:38:22

Search Engine Optimization

colorkid, 2017-08-06 23:38:22

Hello. There was such a question.
There is a classic online store, it has many categories, and it is promoted by SEO, everything is ok. But still, these are the usual categories of goods, they are certainly promoted in search engines, but it’s impossible to make a conversion on them like on landing pages.
I decided to do the following, created a new section and made it a separate template, i.e. they have an address like all pages i.e. site-address.ru/section/ nothing special, but it has absolutely its own markup and everything else, I’m sawing a land from this section. I want to kill two birds with one stone, since this is a section on the site, it will be promoted by seo and since this landing will have a maximum conversion.
The question is, what should a section / land in an online store have in this case, so that search engines would treat it as a regular / regular product section of the store?

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6 answer(s)

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xmoonlight, 2017-08-06
@xmoonlight

Decided wrong.
Make a page for each product in the form of a landing page with a unique template design by manufacturer, with a detailed description of all the features of the product, etc.
Here you will get what you want.

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Puma Thailand, 2017-08-07
@opium

SEO does not know what a section and a landing are, and if he does not know, how will he distinguish?

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Kirill Naumov, 2017-08-07
@deKubiK

In any case (if we are talking about conversion), then the product card will clearly outperform just the category. Example: iPhone 7 product card and mobile phones category.

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Philip Grr, 2017-08-09
@Moon_Lobster

You need to do something a little different, they wanted to make your life easier)
The top option that you were offered is more suitable (about the landing page for each product)

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Alexander, 2017-09-18
@Alexanderkrupnitsky

The main thing is that the page satisfies the needs of the visitor, or as it is fashionable to say "intent" right now. The search engines will first of all pay attention to this, whether the page answers the visitor's question, then it will check the weight of this page and its structure, if there are no problems with the last points, then it will rank well.

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Rekrun, 2019-05-28
@Rekrun

Thoughts are correct, many stores and services have working models. everything will work out.