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IwanIwanow2021-07-14 15:49:55
Search Engine Optimization
IwanIwanow, 2021-07-14 15:49:55

Semantic core in the low-frequency sphere. Which search queries to keep and which ones to remove from the core?

I checked the frequency of search phrases from the already existing semantic core. The service sector itself is low-frequency - in the screenshot, sorting phrases by exact occurrence (in quotes) from the wordstat.

Question #1: Highlighted requests that in my opinion are not commercial and should be removed from the core?

When sorting, starting from the hundredth phrase (there are about 1000 in total), the frequency of the exact occurrence (in quotes) is 3. Starting from the 150th phrase - 2. After the 200th phrase it is already 1. And after the 300th phrase - solid zeros.

Question number 2: Should we focus on the exact occurrence indicator and remove from the core phrases whose exact occurrence frequency is below a certain threshold, for example, from 2 and below?

If necessary, I can send the entire core with frequencies.

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4 answer(s)
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Andreas112, 2021-07-14
@Andreas112

1.Pages on which you want to rebuild the semantics in the top? Did you look at attendance? Did you analyze the semantics of competitors? By what requests do you get to the page, you know?
2. Do the following for dubious requests. You open incognito mode and enter a request. If the issuance is commercial, leave the request, if not, remove it.

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Anton Velichko, 2021-07-16
@ReactorHeart

Question #1: Highlighted requests that in my opinion are not commercial and should be removed from the core?

You cannot use requests only from YaDirect to promote the site, because it is not a complete semantic core. those. this list was collected for other tasks. Therefore, according to Feng Shui, you need to reassemble the semantic core for your niche, and then look for answers to the questions asked now. But this is a lyric from me only to let you know that you are not using the full potential of queries, but a tenth of it, and this is your decision and you must understand that you will get the appropriate result.
Now to the substance of your question.
"In your opinion" - please, focus on data that is more objective and do not use manual labor where you can automate routine processes - save your time. There is, for example, the Pixel Tools service, in which you can check (not at once, of course) the entire list of your commercial requests on a free plan. The service has instructions on how to analyze the data received from the service. By the way, there is also an opportunity to get an upload from the TOP-10 by Y/G, so that you don’t have to manually drive in every request in incognito mode, which has not been incognito for a long time ..
In short, you will get 3 types of requests: commercial, informational, mixed intent (50 /50 commercial/informational).
What to do with it:
  • commercial clustering (distributing) on ​​commercial pages
  • informational - write articles
  • mixed - distribute to commercial and write articles.

Important : correctly distribute / cluster by landing pages - according to the issuance.
Question number 2: Should we focus on the exact occurrence indicator and remove from the core phrases whose exact occurrence frequency is below a certain threshold, for example, from 2 and below?

Here everyone looks at their own experience and the size of the semantic core. Because Since your SJ is incomplete, it is difficult to give an unambiguous answer.
In any case, we focus on the "frequency of exact occurrence (in quotation marks)" for your promotion region. Based on what is now, I would not even delete zeros. Why? Because the overall frequency of the cluster is important in this case. Those. "nullers" can get into the same cluster with frequency requests and will work with them. After all, it may turn out that these are seasonal requests or "blinking" requests (the frequency appears once every 2-3 months). Of course, if the cluster will consist only of "zero" ones, then it will be necessary to check with pens what is the issue for them.

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Alexander, 2021-07-14
@StupidQuestion

I'm not an expert in this...
Does compiling SL still somehow help/promote/improve the site?
Isn't money the answer to these problems?
Get promoted at the expense of the correct SL in the service sector (?) Does it work now?

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Puma Thailand, 2021-07-15
@opium

Yes, sort by frequency and drop the tail, this will immediately 90% of the work will be done, the rest is already handled and you can check

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