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Konstantin Andreevich2010-10-06 22:00:48
Books
Konstantin Andreevich, 2010-10-06 22:00:48

Sales book?

Advise, please, the book for the sales manager.
Explanatory book for sales managers. I would like to read, adopt a little bit of someone else's experience, discover new nuances, moments.
I spent about an hour today in the "House of the Book" on Nevsky, leafing through a ton of books, all around one shit, sorry for the word. Solid water, stupid thoughts, banal advice, in general, everything that you understand after a week of working as a manager.
Please do not advise if you have not read the book or have little idea what it is about.
Do not advise nonsense like "how to sell a million in 10 days."
Don't recommend books the size of encyclopedias that have 2 million pages and the price is the same.
I don’t know where to turn with such a question, I think there are knowledgeable people among the habra community.

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13 answer(s)
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NickolayStrahov, 2010-10-06
@NickolayStrahov

J. Gitomer "The Little Red Book of Selling".
It is also very useful to read "First Say No" by Jim Camp - it's not so much selling, but the art of negotiation in general, as well as "Never Eat Alone" by Keith Ferrazzi is networking.

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amplitudo, 2010-10-06
@amplitude

I advise Why do we buy, or how to make Paco Underhill buy. This may not be exactly what you are looking for, but the book is very useful for anyone who is involved in sales in one way or another.

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Youri_M4U, 2010-10-06
@Youri_M4U

What industry are you selling in?
I recommend Jeffrey Fox's book "How to Become a Sales Wizard": www.ozon.ru/context/detail/id/1445559/
Everything is short and to the point.

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Albertum, 2010-10-07
@Albertum

Get started with this motivational book, a breeze to read.
Og Mandino "The World's Greatest Merchant"

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3apa3a, 2010-10-07
@3apa3a

"The Little Red Book of Sales". as already said above

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Alexander Makarov, 2010-10-07
@alex_and_r

I would also recommend Rackham's spin sales, but it's not exactly in the field of work that you indicated.
Well, I agree with Camp's recommendations.
I also read Rysev's "Active Sales", but it's more of a set of techniques and techniques for answering questions/objections.

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Sergey, 2010-10-08
@TsarS

Is there a good book specifically about selling services?

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Novikov, 2010-10-08
@Novikov

Look up Neil Rackham's SPIN Selling Workshop.

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rzhannoy, 2010-10-08
@rzhannoy

From myself I can advise: "All About Selling" by Jean Atkinson and "The Seven Secrets of a Born Salesman" by Goodman Gary. The first is the practical experience of an experienced salesperson, the second is seven basic principles on how to sell effectively in general. This is if you want to find your own sales style, and not fill your head with specialized terms and thoughts of old theorists.
About the SPIN method is also a great thing, but there the scale of sales is slightly different

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urgot, 2015-10-17
@urgot

You can look at the site www.bambook.com there is a good database of books on sales. Starting from "101 sales tips" and so on. Prices, in principle, do not bite, if we compare with prices in bookstores and markets.

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Ivan_Ermolin, 2016-02-19
@Ivan_Ermolin

Lessons of negotiators. Analysis of the book "First say NO".
More details at the link:
ivan-stalich.livejournal.com/20513.html

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fox_r5, 2016-03-25
@fox_r5

As many as 5
youtu.be/5MeccNTRL_s

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LLLDDD, 2016-04-12
@LLLDDD

Excellent book "Sales Cheat Sheet", author Boris Zhalilo www.litres.ru/boris-zhalilo/spargalka-prodazh-kni... part 1 and
www.litres.ru/boris-zhalilo/spargalka-prodazh-kni... part 2

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