Questions about Google Ads certification?

Question

Google Chrome

Help with these questions, I marked my answers with a plus sign. Please check me. There are 10 questions in total. Thank you.

1. Martha sells accessories for a popular smartphone brand in her online store.
Her clients share a number of important characteristics. She believes that the highest
ROI can be achieved by narrowing the audience of a campaign on the Google Search Network.
What two campaign settings should be set to attract more engaged customers?
(Choose two.) Select all correct answers

• Budget
• Web browser
• Device type +
• Location +
• Budget type

2. Why are all members of the original list removed from Lookalike Audiences?

• To ensure that ads appear in better positions
• To prevent erroneous re-runs of ads
• To ensure that there are no duplicates in the list of similar audiences and in the original list
• To ensure that only really interested users click on ads +

3. How do extensions promote user engagement?

• They are based on the user's intent, location, and device +
• They have a share button
• They contain compelling images and videos
• They have a "Like" button that allows the user to tag a successful ad

4. Roman needs to increase the visibility of his brand and create campaigns based on its names.
He doesn't have time to manage bids on a daily basis, so he opted for automatic
bidding. What is the best automated bidding strategy for Roman?

• Maximum conversions
• Target impression share +
• Optimized CPC
• Target ROAS

5. Boris manages a search network campaign for his business. It regularly checks the
optimization score to make the campaign as effective as possible. What factors affect the
optimization score?

• Comparison of Boris's sales with ad impression data
• Popularity of Boris's ads in social networks
• Results of Boris' website speed tests
• Key aspects of Boris' accounts, including stats, settings, and market trends +

6. Digital strategist Eugene wants to add something new to his ads
so that users click on ads more often and make conversions. He plans to include two more
optional "Path" fields in the URL component, but needs to know how long the message will fit in them.
How many characters can be added to each of the optional "Path" fields?

• Max 15 characters per field
• Max 10 characters per field and max 5 characters in another, for a total of max 15 characters
• Max 10 characters per field +
• Unlimited characters per field

7. Ksenia's washing machine is broken and she chooses a new one on the Internet. Along with the regular
results on the Google Search page, several advertisements are displayed. What
parameters are taken into account during the auction, which decides which ads will be shown to her?
(Choose two.) Select all correct answers

• Ad relevancy +
• Advertiser bid +
• Number of campaigns advertiser has
• Ad group size
• Campaign type

8. Vladimir works for a company that is launching a new UltraView1000 TV.
Vladimir decided to use a phrase match in his search network campaign so that his ads
were shown in response to requests containing the name UltraView1000. In response to what other
requests, Vladimir's ads will be shown with a configured phrase match?

• In response to those containing the name UltraView1000 and other words before and after it +
• In response to those containing the names of TVs that entered the market at the same time as UltraView1000
• In response to those containing only the name UltraView1000 without other words
• In response to containing TV names similar to UltraView1000

9. Mikhail runs a company that installs equipment for smart homes.
Its employees have recently been trained to install garage door devices. Now Michael
wants to benefit from their new skills. How can a Search Network campaign help him?

• Michael's ads can be shown to users searching for similar devices.
• Michael's ads will be displayed on sites with similar topics.
• Michael's ads can be shown randomly, thereby increasing the number of potential
new customers. +
• Michael's site will appear higher in the search results.

10. You need to improve ad relevancy with a specific set of keywords. You plan to
increase your ad rank to increase your reach. What should be done?

• Add more negative keywords +
• Attract a new audience
• Emphasize the uniqueness of the product
• Improve navigation on the landing page