Py2exe how to collect all files and folder?

Question

Python

How to correctly add the
data\
--gss\
--filepy\
build.py
help.py
update.py
file to the exe file in which three more folders are nested and there are both .py files and all sorts of pictures, etc.

from distutils.core import setup
import py2exe
setup( console=['build.py']
    options={"py2exe": {"includes":["help","update"]}},
    zipfile=None
)