PostreSQL does not start - Fedora x64, where to dig?

Question

PostgreSQL

systemctl status postgresql.service
postgresql.service - PostgreSQL database server
   Loaded: loaded (/usr/lib/systemd/system/postgresql.service; disabled)
   Active: failed (Result: exit-code) since Птн 2015-03-13 18:11:18 EET; 40s ago
  Process: 16378 ExecStartPre=/usr/bin/postgresql-check-db-dir ${PGROOT}/data (code=exited, status=203/EXEC)

Мар 13 18:11:18 pony.localdomain systemd[1]: Starting PostgreSQL database server...
Мар 13 18:11:18 pony.localdomain systemd[1]: postgresql.service: control process exited, code=exited status=203
Мар 13 18:11:18 pony.localdomain systemd[1]: Failed to start PostgreSQL database server.
Мар 13 18:11:18 pony.localdomain systemd[1]: Unit postgresql.service entered failed state.