Online store and "difficult" customers - how to help?

Question

User interface

Greetings!
There is a regular online store.
But 95% of his target customers are illiterate, used to placing orders by phone call / paper fax.
Everything would be fine, but the orders are wholesale, and the client wants to get rid of the horde of managers. a lot of additional fuss - clarification of terms, not specified characteristics, etc.
They don’t order in the store, most likely because they are afraid (incentives are provided: discounts for ordering via the Internet, speeding up execution, etc.) The
question is - in what ways can you stimulate and how to make it clear that it is easy and simple?
I 'm considering options:
1. Video assistant to guide the process because the tooltips do not work.
2. Reorganization of staged purchase content i.e. literally the first page - select a category, select a product product, a large "checkout" button, etc. because now in the format of a regular online store.
3. Alteration of the Internet shop in their usual semi-tabular form, i.е. just a plate where they put a number in the column and select characteristics, but there is already an order for the price list, but they also don’t use it.
Maybe you have already encountered such problems, tell me in which direction to move.
I would also be very grateful for links to such online stores, where everything is most accessible.

Answer 1

Link: suvenirus.org

1. Your benefits are not important to me! And what of souvenirs and RELATED SERVICES! available in the online store.
2. Design colors are not harmonious, which is PPC. It feels like an old faded photo.
3. In the eyes from small multi-colored details - just ripples, and also a carousel with the whole thing: JUST HELL!
Make a normal design (2, 3 color)!
PS: Order from me for a PAY (I'll definitely do it no worse :D)!

Answer 2

Yandex.Checkout and JivoSite recently made a solution for such “doubting” audiences: https://yandex.ru/blog/money/sch-tv-chate-prodava...