Materials on the development of advertising networks (engines)?

Question

Books

Please share links to articles about the development of advertising networks, engines. Any for teaser advertising, media advertising, mobile. Interested in everything. Application architecture, database, billing, etc.
I myself am looking for everything both on habré and on other resources, but the topic is specific, there are not many materials, for example, I managed to find about protection against clicks https://habrahabr.ru/post/208484/ I will be glad if someone has links to such materials.

Answer 1

note that the author of the article wrote in the comments:

In short, for obvious reasons, we will not disclose the details of the algorithms.
Since the algorithms are purely our development, we do not intend to publish them in public yet. In addition, they are constantly supplemented based on the analysis of current traffic.

and it is understandable - in this industry there is a constant war on both sides.
and in the article, he essentially didn’t really say anything about click detection, about mouse up / down only (after all, this is more of an advertising article, those details are just so that the article is not banned and there was some kind of motive to read it). but I think this is just the beginning. and after such articles, bots "in a strange way" also become smarter;) do you think the creators of the same Zinka don't read them? in general, on this point - do not expect any revelations, if they exist, then they are no longer relevant, since for bot growers this is their bread, if this is described, then most likely they have already done it. and bots are now very cool (this is no longer php / kurl) browser emulators are everywhere. here the cones will have to be filled in the course of the play. Note that he wrote "In addition, they are constantly supplemented based on the analysis of current traffic" - so you need to do exactly the same. we look where the real CTR is not and study the reasons, we look at the "parameters" of users that come from this site, we are looking for patterns. first you need to take popular automation systems (or bots) and look for their weaknesses, try to find patterns in how they differ from users.
If you don’t want to do this, then we’ll either use a similar service, or hire a person who is already engaged in this as a consultant, only you will need to show your intentions that you are not bot growers, otherwise he may have problems with his main job (since they can pretend to be innocent developers, but they themselves want to leak secrets). Another option is to go as a scout from the dark side, to all sorts of dark forums (and not only public ones), there may be tips on how to bypass protection. In any case, if we want to be reliable, this is not an option done and forgotten, here we need to constantly monitor and analyze.
otherwise, he described the device of the system in the comments there, but they still don’t have a teaser system there (and at that time they had a small load, so you shouldn’t consider this as a standard).
otherwise, you must first of all understand the specifics of the highload, any articles on this topic, of which there are many now, will do here.
I would love to read architecture myself (at least for the sake of interest), but this is either to think for myself or for money, for those who have already done this, a specific thing.