Mass mailing of emails to users of the site?

Question

Email

We create a website, Resume and Vacancies. How to carry out mass mailing of site news, new vacancies, resumes, etc. site users and not get into the spam list, banned.?

Answer 1

There are two options:

Answer 2

You can use email marketing services and transactional email sending services ( mailchimp.com , postmarkapp.com ).
For mass mailings, it is necessary to provide for a lot of nuances - adding the correct headers (List-Id, List-Unsubscribe, etc.), processing FBL (Feedback Loop), email tracking, inlining styles, etc.
For transactional emails, things are somewhat simpler.
Also, similar services are provided by online letter constructors, subscriber database management, and mail APIs for integration.