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First of all, check spam lists, set up whitelists. Also check the ip for being in spam databases, send requests to exit these databases. If bots constantly send spam to your mail via cms, think about methods of dealing with them (the bot sends spam, the mailer sees this and automatically blacklists your mailbox from which letters are sent).
Get the spam filter logs of your mail server - find out what indicators are gaining votes in favor of the fact that this letter is spam, and eliminate them.
to begin with, at least configure DKIM and SPF, or, indeed, send via SMTP
You have 2 options.
1. Simple. Connect to your mailer and send from there.
2. Complicated. Right. Set up sending emails according to all the rules. Google "dkim spf". Or find the mailing rules on mail.ru points and you will be happy)))
after completing point 2, the delivery of letters with 100,000 mailings rose from 20% to 90%.
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