Landing page for multiple products. How best to arrange?

Question

Landing pages

Good day!
There is a task to organize (make, design, promote) the site and receive orders. I can't decide which direction to go in. The very first thing that came to mind was LP. But there is one thing here. There are several goods. They can be combined into one category (two modifications of one product, 2 more products), but the emergence of new types is not ruled out.
The idea of ​​a landing page is to encourage you to order/buy something specific. During the layout, the question has already arisen - what should I write in the title and h1? Trying to list everything? There will be overload. Focus on one thing? I don't know which is better. Isn't it easier to place several types of products on the page? The idea of ​​the landing page is lost and the effectiveness will be low.
Actually questions. What is the best way to do this? Options that I came up with myself or maybe someone else will tell you something.
1. Several independent independent pages. With different domains and independent promotion. The most difficult option. The cost of domains, hosting, direct, etc.
2. Continue to do as is. The interest of a potential lead will be spread over several products + it is not clear how to buy direct. For all keys?
3.Several subdomains like https://product.site_name.ru. On subdomains on your page, with relinking.
4. Do not soar the brain and build something on WordPress + woocommerce. But 4 products for a full-fledged site are somehow not enough.
5. more options?

Answer 1

To begin with, very briefly:
• Portrait of the target audience, segmentation
• Definition of the client's pain. Why the product to the buyer? What problem does it solve?
• Definition of benefits. What is the advantage of your product over others?
• Based on the first three points, write selling headlines, ads and select creatives (pictures, photos)
• Test the niche on avito/yula
• Run a quiz (survey) through targeted advertising (pay per click, there is a portrait of the target audience) in social networks landing on your group
And only then
• Determine your most marginal product
• Landing on it (+ modifications). But not all different products on one landing page!
• Paid traffic (YAN/KMS, retargeting, contextual advertising, targeted advertising in social networks)
• Forget about SEO for the landing page, unless it is a very, very specific product, but people are looking for it (see statistics on wordstat)