Is there any difficulty in promoting a domain with the .one zone?

Question

Search Engine Optimization

Hello, are there any difficulties with the promotion of this zone?
ps online store with the same type of goods in the Russian Federation, a domain with a keyword in English.
zero history, in any case, I did not find it. The CMS will most likely be magento.
And additionally, how to park it correctly for further promotion while the store is under development.
Rather, so .. what do you do when you receive such a domain for promotion?
In general, I will be grateful for any tips. Thank you.

Answer 1

https://productforums.google.com/forum/#!topic/web... - Google's position on new domain zones.

Answer 2

of course have. so many complexities ... that sometimes even throws a shiver. I recommend that you abandon this domain and buy something simpler. otherwise there are so many complications...