Is there any danger in changing the brand name when moving to a new domain?

Question

Search Engine Optimization

The theme (music platform) regularly obliges you to move from one name to another, there is enough experience in this.
Now there is a need to change the name of the brand itself, when earlier the move took place to the same name, but in a different domain zone, let's say zaycev.net and zaycev.com .
Let's assume moving from zaycev.com to medvedey.net , and accordingly a new brand in the form of Bears.net! involved in titles, descriptions and page contents.
There were never any problems with the first one, both attendance and other indicators were pulled up almost at lightning speed.
Will the second scenario show the same result?
Thank you)

Answer 1

If you move according to the correct plan (as you did before), preferably with page-by-page redirects, then the probability of falling down tends to zero.
Of course, there is an opinion that Yandex takes into account mentions, but even if this is true, then the share of this indicator is very small, so do not worry. Google doesn't give a damn about mentions, so you don't have to worry about Google.