Is there any book or article on how to promote it project?

Question

Startups

Is there any book or article on how to promote it project, or do you have to figure it out yourself?

I have such a situation that there is a startup, but I don’t know how to move, and also no one in the team knows. I understand that you need to negotiate with people, or somehow talk about yourself. But apart from writing the code, I did nothing, and now we finished writing the first version, checked for errors, but what's next is not clear. More precisely, it is not even clear, but how to take the first step, how to move on.

Simply, I started to make a project and even gathered a small team and now we need to move somehow.
And in my head, except to continue writing code and new functionality, nothing comes.
Maybe someone had such a situation?

Answer 1

The very first book that is worth reading just for familiarization is Lean StartUp, of course there is a lot of water there, but the key idea is that you need to test everything.
In fact, before writing the code, one had to ask the question - for whom is this product? Who is the target audience?
If you do not know and do not understand the target audience, you have big problems. You write code, chips, jokes - which, as a result, may not be needed by anyone, because. in your head you have one picture of the world, but in reality it is completely different.
Therefore, first to first, we go out into the field and communicate with the target audience, find out what pains and problems they have. We look for this target audience, conduct an interview, and then a picture of what people want is already emerging, then we make a minimal version that may look like a piece of shit, but if it helps people solve the problem, we twist it, then repeat the iteration to infinity!
All.
The easiest way is for you to take a targetologist, burn a landing page, pour a target on a landing page, collect contacts, conduct at least 50 interviews, better of course 100, for data purity. Make an analysis of these interviews and the people you interviewed and only after that start writing code. This will save you hundreds or even thousands of hours of work.
If you started writing code to solve your personal problem, figure out where there might be people with similar problems to you that you are now solving with the help of the written toolkit. Go out there and show these people your solution.
By the way, recently I came across a course https://simulator.gopractice.ru/ xs of course it’s normal or not, but just for information, maybe something will come to you from this site.

Answer 2

Is there any book on how to promote it project or an article, or will you have to figure it out yourself?

Most likely himself. There are a lot of nuances and moments in the promotion that worked today and no longer exist tomorrow. But the only thing is that you need to start talking about yourself before you write the first line of code.

Answer 3

There is a very famous book Crossing the Chasm by Geoffrey Moore. Just about marketing high-tech startups.

Answer 4

At the expense of the article, I think there is anyway), but it is not needed.
I've been in startup situations. Only one thing works, persistent and methodical testing of hypotheses, and then with luck, there are more chances to lose time / money than to get the result you want. Something like this)