I
I
ilyakremen2020-06-23 13:18:52
Yandex.Metrica
ilyakremen, 2020-06-23 13:18:52

Is there an analogue of the {ad_id} parameter for Yandex UTM tags, which transmits the name of the ad group?

When assembling a utm tag for advertising in Yandex, the utm_content level contains the {ad_id} parameter, which passes the ID of the ad group to the analytics system. Is there an analogue of this parameter that passes the name of the ad group?

Answer the question

In order to leave comments, you need to log in

1 answer(s)
A
Alexey Denisov, 2020-06-23
@ilyakremen

By group, you can only pass the identifier through {gbid}.
List of all valid parameters:
https://yandex.ru/support/direct/statistics/url-ta...

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question