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Is there an analogue of the {ad_id} parameter for Yandex UTM tags, which transmits the name of the ad group?
When assembling a utm tag for advertising in Yandex, the utm_content level contains the {ad_id} parameter, which passes the ID of the ad group to the analytics system. Is there an analogue of this parameter that passes the name of the ad group?
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By group, you can only pass the identifier through {gbid}.
List of all valid parameters:
https://yandex.ru/support/direct/statistics/url-ta...
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